If a mobile advertiser is trying to grow their business, how are they going to reach the adult audience?
In this article, http://www.imediaconnection.com/content/7717.asp, I really liked how the author explained the two ways to reach your adult audience, through SMS or email. By asking the customer if they would like to receive offers on their cell phone they are putting the decision making in the customer’s hands and ultimately giving them control. This has not been the case for years and years.
How many times have you been interrupted while watching a movie or sports on T.V. with advertisers screaming at you to buy their products?
Those days are over!!! The consumer can now say “Yes” or “No” to receiving your offers! So as a marketer or business owner you need to make sure you know your audience and how to target them tactfully.
What kinds of mobile applications would best capture the adult audience?
As an adult and business owner I would have to say one of the apps that I would most likely use would be for banking. According to a research performed by Luth Research on behalf of the MMA, 17% of adults in the U.S. use mobile banking. The research showed that 11% of the adults using mobile banking actually used their browser instead of an app. This leaves the door wide open for app developers to start designing online banking apps. http://www.mobilemarketingwatch.com/survey-finds-17-of-us-adults-use-mobile-banking-mobile-web-sms-leading-methods-5232/
Another great app for adults is the barcode scanner. Everyone is looking for the best deal and if you have an app that can tell you where that best deal is then you’re golden. For example, if I am looking for the best price on a flat screen T.V. and I go to one retail store that is selling it for $1,200, scan the barcode and find out that another retail store located 5 miles down the street has it on sale for $900. That is a savings of $300 that allows me to get the mounting brackets to hang it up on my wall. http://www.mobilemarketingwatch.com/scanlife-updates-barcode-mobile-app-now-capable-of-reading-all-barcode-formats-including-upc-5550/
