Moosejaw Case Study
After reading this case study about Moosejaw I wanted to find the company that made it all happen and knew I could find another company that they were helping. The company that I found was not a company at all but one of the nation’s largest worship centers with a congregation of over 20,000 members, Greater Allen Cathedral of New York.
They don’t have reward points; discounts or deals, for no amount of these are going to be the means to get you to heaven! What they do offer is a great way to continue to build a trusted, loyal community while keeping the congregation “in the know” of what is going on. They are able to text their congregation to remind them of upcoming event, holidays that the church office will be closed and if inclement weather has forced them to cancel a service they are able to get that information in the palm of the people.
One way that the Church could interact more with the congregation more would be to text weekly scriptures to those that opt-in and ask for feed back as to what they felt that scripture was speaking to them. Then possibly on Sunday morning service read some of the insights that the people texted in.
Another great way to interact is allow those that have questions about God, the bible or even the word they heard on Sunday morning, be able to ask through text messaging and receive an answer. A lot of times we sit through a service and it conjures up many questions that we want to ask the minister but can’t. By opening up the lines of communication they are giving the people in their congregation a sense of worth and belonging to a church that really cares about their spiritual walk.
Finally, how about giving the people the means to text a prayer request or even a praise report? Now that would be a novel idea for a church.
Just a few suggestions I have on making Mobile Marketing work for churches. 
