Livinlyfe's Blog

Life as a Wife, Mother, Student, Mentor and Internet Marketing Guru

Social Media Marketing April 12, 2010

Filed under: Full Sail University - Internet Marketing — livinlyfe @ 7:44 am

This past year I have been attending Full Sail University to obtain my Bachelor of Science Degree in Internet Marketing. I am still amazed at the amount of knowledge that I have obtained and am looking forward to another year of growth.

I have had to read many books, which have all been chalk full of vital information, but there are two that have really stuck out. These two books I continuously use as references that I go back to over and over again. They are:

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

One of the most important pieces to Internet Marketing that I have learned is utilizing Social Media for “Word of Mouth” Advertising and how “Word of Mouth” is so much more important today then EVER before.

Just think about it!

Did any of you see the video “JK Wedding Dance” where the whole bridal party, groom and bride danced down the aisle to Chris Brown’s “Forever?” – This video alone has had 37,172,011 views (probably a lot more now) – were you one of them?

Or how about “David at the Dentist” the young boy who came out of the dentist office still drugged up and his Dad video tapped him? That video has had 44,090,407 views to date.

You probably followed the link from a friend’s Facebook, MySpace or found it on YouTube.

This is Word of Mouth at it’s finest and what you would call a “World Wide Rave!”

What if you could create a World Wide Rave for your business, product or idea?

Some of you are Real Estate Agents, small business owners’, work for a corporation or are trying to market your own site or yourself for that matter.

Did you know that Vail Resorts, North America’s Largest Skiing Company in Vail, Colorado reduced 80% of their print advertising this year according to CEO Rob Katz.

How did they do this?

By using Social Media and creating their own World Wide Rave.

Advertisement
 

4 Responses to “Social Media Marketing”

  1. I’m thrilled that you like my book. Many thanks for writing about it here. I’m impressed with the course offered at Full Sail University. It seems very practical and real-world oriented.

    Good luck implementing the ideas.

    • livinlyfe Says:

      David – You’re Goooood! I had written this months ago and was gearing it towards the event in Lakeland, Fl. which unfortunately never happened. :-(
      I ran across it the other night and decided to publish it because I thoroughly enjoyed both your books and learned a lot from them.
      I want to “Thank You” for not only writing them but living out what you wrote by commenting on one of your readers blogs.
      I’ve got to ask you though, how did you find my blog post? What software are you using to find the people that are writing about you, your books and your events? Is it software at all or just the Search Engines?
      Thanks again,
      Audrey

  2. I have Google alerts set up for my name and the titles of my books. David


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.